通常以销售额为推广目的,常见于商城及网店,这个时候可能就不是简单的推广了,还要融入销售的理念,因为这个时候让别人知道你的站,或是登陆你的站都不是最重要的,让他产生消费行为才是关键。那销售的关键是什么呢?其实对于销售来说,最关键的不是销售产品,而是销售人,当别人认可了你的人,那自然会接受你的产品。那怕你卖石头,他都会接受。所以对于这方面的推广,应该以建立信誉度和美誉度为主。比如说软文营销、论坛营销、博客营销、口碑营销都是非常好的选择。
Usually, the purpose of promotion is sales revenue, which is common in shopping malls and online stores. At this time, it may not be simple promotion, but it is also necessary to incorporate sales concepts, because letting others know about your website or logging into your website is not the most important thing. The key is to encourage them to engage in consumption behavior. What is the key to sales? In fact, for sales, the most crucial thing is not selling the product, but the salesperson. When others recognize your person, they will naturally accept your product. Even if you sell stones, he will accept them. So for this aspect of promotion, the focus should be on establishing credibility and reputation. For example, soft article marketing, forum marketing, blog marketing, and word-of-mouth marketing are all very good choices.
提高会员注册量
Increase member registration volume
一般社区类网站,都是以此为主要推广目的的。应该说这个任务是比较艰巨的,因为很多互联网产品都需要注册,用户对此已经非常麻木了。
Generally, community websites use this as their main promotional purpose. It should be said that this task is quite challenging because many internet products require registration, and users are already very numb to it.
想有效的达到让用户注册的目的,就先要研究用户在什么情况下会去主动注册。我想很多朋友已经知道答案了,只有当用户遇到了特别喜欢的内容或是资源,特别是那种比较稀有的资源时,才会心甘情愿的进行注册。基于此点,在进行此类推广前,相关人员应先把目标用户研究透
To effectively achieve the goal of encouraging users to register, it is necessary to first study under what circumstances users will actively register. I think many friends already know the answer. Only when users encounter content or resources they particularly like, especially those that are relatively rare, will they be willing to register. Based on this, before conducting such promotion, relevant personnel should first thoroughly study the target users



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